To reach the millions of those who put off life-saving care since the pandemic began, Los Angeles County’s most prominent health systems united in early 2020 to encourage people to see their doctor and get screenings when needed. With messages of strength, inspiration and hope, our new campaign paints an intimate mosaic of 11 Angelenos who through timely access to preventive care overcame challenges of serious disease and returned to what they love most.
Message to our Communities
Thomas Priselac
President & CEO
Cedars-Sinai
Julie Sprengel
President, Southern California Division, Dignity Health Hospitals
Rodney Hanners
CEO
Keck Medicine of USC
Kevin Manemann
Chief Executive
Providence Southern California
Johnese Spisso
President, UCLA Health
CEO, UCLA Hospital System
Learn more about each organization by clicking on the logos below.
60 SECOND TV
Portraits of real Angelenos and health
challenges each overcame.
PADRE ABDIAS
Lung Cancer Survivor
Thank you for taking a moment to read this message.
We represent five health systems in Greater Los Angeles. Our communities have faced the challenges and heartbreak of the pandemic with a shared sense of purpose. Our staff continues to respond with extraordinary dedication, resilience and courage.
At the same time, we are concerned many Angelenos have been going without important medical care for illnesses and injuries.
Please do not delay getting the health care you need. We strongly encourage you to get back to your doctor, your important screenings and your care. Many issues can be addressed with informed guidance, prescriptions, telehealth or in-person visits at our facilities where rigorous safeguards and protocols are in place.
As always, if there is a medical or psychiatric emergency, call 911 immediately.
Your safety and well-being are important to our doctors, nurses and other team member. Please know your questions and concerns will be handled with care. As always, if there is a medical or psychiatric emergency, call 911 immediately.
With appreciation
BetterTogether.Health unites health systems and creates messages for the betterment of health in their communities. It was formed and is led by Rhoda Weiss, Ph.D., president, Rhoda Weiss Consulting Group, who also chairs Health Market Leaders—110 health system executives representing majority of U.S. hospitals who offer solutions and best practices to health care’s most pressing issues.
Special thanks to voiceover volunteers Vin Scully, voice of L.A. Dodgers for 67 seasons; Kareem Abdul Jabbar, NBA all-time leading scorer; and also music composer Chris Thomas. Heartfelt gratitude to our health care heroes who shared stories of timely detection and treatment of their health issues—stories we hope encourage others to seek medical care when needed.
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PAUL & WAYNE
Bladder Cancer & Heart Attack Survivors
LESLIE
Breast Cancer Survivor
KEVIN
Stroke Survivor
KAREEM
Leukemia & Prostate Cancer Survivor
JENN
Stage 4 Breast Cancer Survivor
JARED
Leukemia Survivor
CONNOR
Testicular Cancer Survivor
ANNA
Joint Laxity
ALICIA
Covid-19 Survivor
Watch the videos below to learn how Angelenos have safely gotten the care they needed during the pandemic
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Portraits of athletes who won their
battle with cancer.
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Portraits of real Angelenos
and health challenges
each overcame.
Leading Health Systems Unite to Unveil New BetterTogether.Health Public Service Campaign Featuring Patients Whose Timely Access to Care for Serious Health Issues Returned Them to Things They Love
UCLA Health, Providence, Keck Medicine of USC, Dignity Health and Cedars-Sinai Announce New BetterTogether.Health Multimedia Educational Campaign: “Get Back to Your Doctor. Your Health. Your Joy. Because We Love a Healthy L.A.”
Five of Los Angeles County’s largest nonprofit health systems with hospitals, clinics and facilities regionwide, announced the newest campaign for their bettertogether.health coalition.
With a mission to convince Angelenos to put health first and access care when needed, the public service educational campaign features 11 everyday patient heroes with the theme: “Get Back to Your Doctor. Your Health. Your Joy. Because we Love a Healthy L.A.”
UCLA Health, Providence, Keck Medicine of USC, Dignity Health and Cedars-Sinai pivoted from last year’s campaign of empty beaches, freeways and landmarks to today painting an authentic, intimate mosaic of 11 Angelenos who overcame health challenges as a result of timely access to preventive care. Their moving stories and interviews are everyday symbols of strength, inspiration and hope, taking you inside the lives of courageous heroes who overcame challenges of serious disease and returned to what they love most.
Among issues driving the new campaign are ongoing concerns among health care professionals who see people not seeking timely, preventive and life-saving services, health screenings and medical assistance when critical to do so. Unfortunately, too often the results are late-stage cancers, advanced heart disease, debilitating strokes and other serious medical conditions.
The five health systems—with hundreds of health care locations throughout Los Angeles County—remain committed and available to serving the community’s health care needs, including emergency, primary, specialty and urgent care.
Rather than each health system individually addressing what medical professionals call a “silent sub-pandemic” of those requiring but instead avoiding timely medical services, they remain committed to tackle head on what has increasingly become a new public health crisis resulting in serious and avoidable health consequences. These leading health systems united for this purpose since March 2020 know it is their duty to reach out and let people know they are committed to saving lives and maintaining optimal health of the communities they serve.
“We are confident these efforts make a positive difference in community health. This collaboration of health systems is not only extraordinary, it provides critical information in meeting a challenge beyond anything any of us ever experienced,” says Kevin Manemann, Chief Executive, Providence Southern California.
BetterTogether.Health public service effort includes messages on multi-language TV and radio, billboards, buses, malls, newspapers, magazines, digital, social media and more. Combining resources demonstrates the organizations are in this together, will accomplish more together and will get through this together.
“The health of our Los Angeles community is our top priority. We are here to ensure everyone has access to the preventive health care and medical treatment they need to live to their full potential,” says Johnese Spisso, President, UCLA Health and CEO, UCLA Health System.
Patient health and safety are top priorities for every health care provider.
“As people return to work, school and family gatherings we are still concerned that they have not returned to their annual screenings or health interventions. We must continue to engage our communities to put their health and well-being first,” says Julie Sprengel, President, Southern California Division, Dignity Health Hospitals.
Emergencies don’t stop and neither do the hospitals providing emergency care 24/7. Getting to a hospital quickly for heart attacks and strokes is critical and saves lives. Those exhibiting serious symptoms like chest pain, shortness of breath, numbness in one side of the body or severe headache should seek medical care immediately.
“There’s concern that patients with serious conditions are putting off critical treatment. We know that seeking immediate care for heart attacks and strokes can be life-saving and may minimize long-term effects. Our hospitals and health providers are ready and open to serve your needs,” says Rodney Hanners, CEO, Keck Medicine of USC.
It is also critically important for children to stay on schedule for vaccinations for protection of their health and others as well, including measles and whooping cough vaccines. These highly contagious diseases could become a public health issue if not addressed. Immunizations protect children and those around them from diseases caused by bacteria or viruses.
“Receiving timely treatment by skilled medical professionals is essential to helping achieve for our patients and communities the best possible outcomes. Please do not delay getting your health care. We encourage you to call a trusted health care provider, your doctor’s office, hospital or urgent care center,” says Tom Priselac, President & CEO, Cedars-Sinai.
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Los principales sistemas de salud se unen para presentar
BetterTogether.Health
Campaña de servicio público de salud que presenta a pacientes cuyo acceso oportuno a la atención por problemas graves de salud les permitió regresar a lo que aman
UCLA Health, Providence, Keck Medicine of USC, Dignity Health and Cedars-Sinai dan a conocer New BetterTogether.Health Campaña Educativa Multimedia: “Vuelve a tu médico. Tu salud. Tu alegría. Porque amamos un L.A. sano”
Cinco de los sistemas de salud sin fines de lucro más grandes del condado de Los Ángeles incluyendo hospitales, clínicas e instalaciones en toda la región, anunciaron la campaña más reciente para su coalición bettertogether.health. Con la misión de convencer a los angelinos de que antepongan la salud y accedan a la atención médica cuando la necesitan, la campaña educativa de servicio público presenta a los héroes de los pacientes cotidianos con el tema: “Vuelve a tu médico. Tu salud. Tu alegría. Porque amamos un L.A. sano"
UCLA Health, Providence, Keck Medicine of USC, Dignity Health y Cedars-Sinai giraron de la campaña del año pasado de playas vacías, autopistas y lugares famosos a pintar hoy un mosaico auténtico e íntimo de 10 angelinos (descritos a continuación) que superaron los desafíos de salud como resultado de acceso oportuno a la atención preventiva. Sus conmovedoras historias son símbolos cotidianos de fuerza, inspiración y esperanza, y te llevan a las vidas de valientes héroes que superaron los desafíos de enfermedades graves y regresaron a lo que más aman.
Entre los problemas que impulsan la nueva campaña se encuentran las persistentes preocupaciones entre los profesionales de la salud que ven que las personas no buscan atención oportuna, preventiva, y que salva vidas, exámenes de detección de salud y asistencia médica cuando es crítico hacerlo. Desafortunadamente, con demasiada frecuencia los resultados son cánceres en etapa tardía, enfermedad cardíaca avanzada, accidentes cerebrovasculares debilitantes y otras afecciones médicas graves.
Los cinco sistemas de salud, con cientos de ubicaciones de atención médica en todo el condado de Los Ángeles, siguen comprometidos y disponibles para atender las necesidades de atención médica de la comunidad, incluida la atención de emergencia, primaria, especializada y urgente.
En lugar de que cada sistema de salud aborde individualmente lo que los profesionales médicos denominan una "subpandémia silenciosa" de aquellos que requieren servicios médicos oportunos, pero en cambio los evitan, siguen comprometidos a afrontar lo que se ha convertido cada vez más en una nueva crisis de salud pública que genera problemas de salud graves y consecuencias evitables.
Estos sistemas de salud líderes, unidos para este propósito desde marzo de 2020, saben que es su deber comunicar y dar a conocer a las personas que están comprometidos a salvar vidas y mantener la salud óptima de las comunidades a las que sirven.
“Confiamos en que estos esfuerzos marcan una positiva diferencia en la salud de la comunidad. Esta colaboración de los sistemas de salud no solo es extraordinaria, sino que proporciona información fundamental para enfrentar un desafío más allá de lo que cualquiera de nosotros ha experimentado”, dice Kevin Manemann, director ejecutivo de Providence Southern California.
BetterTogether.Health es un esfuerzo de servicio público que incluye mensajes en televisión y radio en varios idiomas, vallas publicitarias, autobuses, centros comerciales, periódicos, revistas, medios digitales, redes sociales y más. La combinación de recursos demuestra que las organizaciones están en esto juntos, lograrán más juntos y superarán esto juntos.
“La salud de la comunidad de Los Ángeles es nuestra principal prioridad. Estamos aquí para asegurarnos de que todos tengan acceso a la atención médica preventiva y al tratamiento médico que necesitan para vivir a todo su potencial”, dice Johnese Spisso, presidenta de UCLA Health y directoa ejecutiva de UCLA Health System.
La salud y la seguridad del paciente son las principales prioridades de todo proveedor de atención médica.
“A medida que las personas regresan al trabajo, la escuela y las reuniones familiares, nos preocupa que no hayan regresado a sus exámenes anuales o revisiones de salud. Debemos continuar convocando a nuestras comunidades para que den prioridad a su salud y bienestar”, dice Julie Sprengel, presidenta de la División del Sur de California, Dignity Health Hospitals.
Las emergencias no se detienen así como tampoco los hospitales que brindan atención de emergencia las 24 horas del día, los 7 días de la semana. Llegar rápidamente a un hospital por ataques cardíacos y accidentes cerebrovasculares es fundamental y salva vidas. Aquellos que presenten síntomas graves como dolor en el pecho, dificultad para respirar, entumecimiento en un lado del cuerpo o dolor de cabeza intenso deben buscar atención médica de inmediato.
“Existe la preocupación de que los pacientes con enfermedades graves estén postergando un tratamiento crítico. Sabemos que buscar atención inmediata para ataques cardíacos y accidentes cerebrovasculares puede salvar vidas y minimizar los efectos a largo plazo. Nuestros hospitales y proveedores de salud están listos y abiertos para atender sus necesidades”, dice Rodney Hanners, director ejecutivo de Keck Medicine de USC.
También es de vital importancia que los niños cumplan con el calendario de vacunaciones para proteger su salud y la de otros, incluidas las vacunas contra el sarampión y la tos ferina. Estas enfermedades altamente contagiosas podrían convertirse en un problema de salud pública si no se abordan. Las vacunas protegen a los niños y a quienes los rodean de enfermedades causadas por bacterias o virus.
“Recibir un tratamiento oportuno por parte de profesionales médicos capacitados es esencial para ayudar a lograr que nuestros pacientes y comunidades tengan los mejores resultados posibles. Por favor no se demore en recibir atención médica. Lo exhortamos a que llame a un proveedor de atención médica de confianza, al consultorio de su médico, al hospital o al centro de atención de urgencias”, dice Tom Priselac, presidente y director ejecutivo de Cedars-Sinai.
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